Log into the SOBA website and go to the Beervana page under About to find out the secret pass code that give you Beervana tickets for the discounted price of $25 (normally $30).

Add a new beer or place to SOBA BeerFinder before the end of July and go into win 2 tickets to Beervana.

Beervana – Fri 27 and Sat 28 August 2010 - Wellington Town Hall

On August 27 and 28 at the Wellington Town Hall, brewers from around New Zealand will be showcasing their finest beers at Beervana - an event which gives the public a first hand opportunity to meet local brewers, try award winning beers and festive brews released especially for the show.

With limited tickets allocated to each session, this highly popular event focuses on offering people a quality tasting experience and beer-related seminars.

Beervana follows on from the BrewNZ Beer Awards, New Zealand’s premier beer competition, now in its ninth year and growing every year. The award winners will be announced in Wellington on Thursday, 26th of August, the night before the opening of Beervana. 

At Beervana, the public will have the chance to sample some of these award winning beers and to meet the brewers behind them.

The BrewNZ Beer Awards and Beervana are run by the Brewers Guild of New Zealand which represents more than 50 brewers around the country, ranging from small brewers up to the two largest brewers DB and Lion. The Guild’s Chairman, David Cryer, says that the huge growth in awards entries last year, up 75% to over 350 entries, reflects the popularity and growth in premium craft* brewing. “Consumers are increasingly choosing premium craft beers, despite them usually selling at a premium price, with an 11 percent increase in premium craft beer sales over the last year. While the sales value of premium craft beer is up, it appears that individually we’re actually drinking less, with total alcohol consumption having fallen by 3.3 percent,” says David Cryer. “What’s happening is that consumers are becoming more discerning about what they drink, opting to savour and enjoy a well crafted beer, with greater variety and complexity of taste.”

Tickets to Beervana are $30 which include the first drink, with $25 tickets for group bookings of ten or more - available at www.ticketek.co.nz

Friday 27 August & Saturday 28 August, Wellington Town Hall. 

More info at www.beervana.co.nz